If anyone could be called leader of the modern mess of a rap crew - Awful Records - it would be Father. The pioneer of the contempary DIY music collective responsible for producing acts such as Playboi Carti, ABRA and iLoveMakonnen. While Awful as a group had been quietly bubbling in Atlanta, Father made an unlikely first breakthrough with stripped down anthems like Nokia and Look At Wrist in 2014.
Since then, he has carved himself out an independent sweet spot and adventured into high profile collaborations to build the Awful platform from the ground up. He has remained hands-on with the same group of artists beside him, from songs to videos to touring. Today, his multimedia operation stands as testament to the DIY corner of the music industry.
“They were doing music, and I was doing graphic design, pretty much, and they got me started making beats. Just went on from there. Meeting people.”